“The name Samaroli has become synonymous to whisky enthusiasts with rarity, legend and immense beauty, both organoleptic and aesthetic. The company – originally founded by Silvano S Samaroli – was one of the first dedicated bottlers to actively promote cask strength whisky, and is still one of the only ones to tout the beneficial effects of bottle ageing with the much-loved line on the rear labels: ‘Further matures in its bottle’”
(Source: scotchwhisky.com/whiskypedia )